{ Throwback Thursday- 4 }

This is the fourth installment of my Throwback Thursday. This week I decided to showcase something that is not as old as the past designs. This is a recent design within the last year. Also unlike past Throwback Thursday this one will already show the changes that were made.

This design was one for my Advertising Design class, the project was one made for practice. We were each given a random object that we had to create an ad for, I was given rye bread. From the beginning I knew that I wanted to create a creative ad that had a catchy phrase on it. After an hour of brainstorming I came up with "Rye Not ?". From there the ideas grew, before I knew it I was writing rye not out with mustard and going thru the super market like a crazy lady looking for the best loaf of rye bread. After numerous photo shoot and a whole bottle of mustard I had my design. The next step was to create a simple logo, since this was a practice design the layout did not have to be perfect, it just had to give the idea. Making the logo design a little less stressful, since my best friend and roommate is a talented animation student { Jacquie Stone } I asked her to create a quick sketch of me holding a fresh loaf of bread. In less then five minutes, Rachel's Rye Bread was created.

The design that I handed in for the project is the image below.

For the critic the design was given tons of positive feedback, the main problem that people had with it was the rye bread background was hard to see and tell that it was rye bread. The layout needed a lot of work, but for the project it was just what she was looking for.

Once this project was done I had no intention of going back to fix it. It was just a busy project to teach us a simple lesson about advertising. But during the summer break I had some time on my hands and wanted to fix the mistakes. After a few hours I had pretty much created a completely different design that was so much better then the original.

Below is the Rye Bread ad that I use in my portfolio this very day.

I really love this design and how simple it is. If I had a chance to fix it later on, I probably would take it just to see how different it could look after another redesign. But as of right now I'm very happy about the design and how far it came in such a short amount of time.