7 Social Media Trends

In this day and age social media is everywhere. So many of the trends are hard to understand and even harder to do. Here are some do and don't when it comes to these new social media trends.

{ Content Repurposing } Using existing content in a different form

Do

• have a plan to repurpose content on a different platform
• repurpose only relevant content
• consider the platform and the audience

Don't

• copy and paste the exact same content
• repurpose the same content again and again
• post the same content on all your platforms

{ Social Customers Services } Offering customer service on social platforms

Do

• offer the same custimer services online and offline
• hire a trained professional to manage social media profiles
• ensure helpful responses in a short span of time

Don't

• mix advertising and customer service
• neglext negative customer feedback or comments
• forget to incorporate customer feedback about products and services

{ Video Marketing } Incorporating videos to promote your product or services

Do

• create an interesting storyline around your product or services
• try making the story as relatable as possible for your audience
• invite stories on customer experience

Don't

• create cliche storytelling themes that have been used countless times before
• sell your product or services directly in your content
• divert your story to be something different from that of your brand's story

{ Social Advertising } Use of advertisment on social media platforms

Do

• ensure that your ads are location based on target audience better
• make your ads moblie friendly as more than half the traffic comes from moblie devices
• ensure your social advetising strategy is in sync with your overall strategy

Don't

• ignore your audinece demographics
• forget to be informative
• place too many ads together

{ Instagram Marketing } Using Instagram to promote products or services

Do

• provide exciting updates about your prodicts or services
• encourage your cutomers to engage with your brand by using a unquie hashtag
• occasioanlly carry out contests to maintain interests from your followers

Don't

• ignore your customers feedback or comments
• use INstagram only for advertisment
• repost your instagram photos across all other social profiles

{ Pinterest Marketing } Curating and posting pins realted to your product or services

Do

• make use of rich pins for business
• add a personalized description to each pin along with a relevant hashtag
• add a pin it button to all the images on your main website

Don't

• forget to promote your Pinterest account on other social profiles
• forget to engage with other pins that are related to your business
• follow user board just to gain followers in return