{ The Recipe for a Perfect Logo }

Be Enticing - your logo must appeal to your target audience

Be Unique -Avoid obvious design choices and cliches. Make your logo memorable.

Be Timeless- make your logos eternally relevant. Avoid trendy fonts and design elements. 

Be Bold - strive for boldness with your design. Don't follow trends, create them.

Be Simple - don't be too busy. Say one thing, have one message.

Be Consistent- use your design to reinforce your brand. Have the correct balance of white space. Take advantage of shape psychology. Use fonts to convey the right emotions. Leverage your negative space. And use color to reinforce your message.

Be Adaptable - does the logo look good whether it's small or large. Does it look good in black and white.