{ Color Psychology }

When it comes to colors there is a lot to know before you pick your colors for that logo you've been working on. So here are some things to know before you start your next design.


White - the universal color of peace and purity. Find it in logos as reserved text or negative space.

Yellow - can have conflicting messages. Bright and highly visible it's often used in logo design to get attention, create happiness and warmth.

Orange - combining red and yellow's attributes, it's often used to draw attention. Find it used in logos to create playfulness, stimulate emotions or even appetites.

Red - an intense color that can summon strong emotions from blood and warfare to love and passion. Used in logo design to grip the viewer's attention ans has been know to raise one's blood pressure or make people hungry.

Pink - a feminine color conjures feeling of inccocene and delicateness. Often used in logos to add a feminine flare.

Purple - implies royalty mystery, spirituality and sophistication. As a combination or red and blue, it has both warm and cool properties. Find it in many education related and luxury product logos/

Blue - a calming color that and can stir up images of authority success and security. Most people can say they like at least one shade of blue. The most popular color in logo design, it can be seen extensively in government, medical and fortune 500 company logos.

Green - represents life and renewal, it is a restful and smoothing color but can also represent jealously and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.

Brown - indicates nature, woodiness and utility. Brown is used in logo related to constriction and legal logos due to it's simplicity, warmth, and neutrality.

Grey - neutral and cool, grey is often used for the type within logos because it is neutral and works well most colors.

Black - symbolizes menace or evil, popular as an indicator of power. Found in many logos for it's boldness, simplicity and sophistication.

What Colors Make You Feel 

White - cleanliness, innocence, peace, purity, refined, sterile, simplicity, surrender, truthfulness

Yellow - caution, cheerful, cowardice, curiosity, happiness, joy. playful, positivity, sunshine, warmth

Orange - affordable, creative, enthusiasm, fun, jovial, lighthearted, high-spirted, youthful

Red - action, adventure, aggressive, blood, danger, drive, energy, excitement, love, passion

Pink - appreciation, delicate, femininity, floral, gentle, girly, gratitude, innocence, romantic

Purple - ceremony, expensive, fantasy, justice, mystery, nobility, regal, sophistication

Blue - authority, calm, confidence, dignity, established, loyalty, power, success, secure

Green - crisp, environmental, fresh, harmony, health, healing, money, nature, tranquility

Brown - calmness, depth, earth, natural, roughness, richness, simplicity, serious, woodsy

Grey - authority, corporate, dullness, humility, moody, practicality, respect, stableness

Black - authority, bold, classic, conservation, formality, mystery, secrecy, serious, tradition