When it comes to create headlines it can be somewhat of a challenge, so here's a helpful way to create the perfect headline. To create a great headline just remember the word H.E.A.D.L.I.N.E.S
H = Helpful- deliver value by being helpful. Make it obvious the reward for reading further is you will gather helpful information.
E = Emotion- evoke emotion by appealing to the two most prevalent drivers of behavior, achieving pleasure and avoiding pain
A = Ask - the question headlines is enormously effective. Find and ask questions your target market wants answered
D = Do's and Don'ts - education is central to effective content marketing. Offer "do" and "don'ts" lessons your audience will find valuable
L = Lists- we're wired to love lists. They're great for article teasers, blog post titles and any type of headline
I = Inspire- write headlines that speak to your readers' desires. Inspire them and you'll have the ultimate hook
N = Nightmare- speak to a problem that keeps readers up at night to write a killer headline.
E = Empathy- earn the trust you need with headlines that demonstrate you understand and care about your readers
S = Success- the proven approach to headline nirvana is to make a promise you'll deliver a little success package
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