{ Marketers and Designers }

Marketers and designers are increasingly working together these days. Together we can help one another in all degrees of our field in Graphic Design. We all need to work together and here are some things that marketers a can learn from designers.

{1} Care about the details. Designers care a lot about the details, the term "pixel perfect" isn't an exaggeration. Caring about the details means putting in the extra dash of love. Mailchimp's Voice & Tone is an example of not just brand and design piece, but a marketing piece that obviously has a ton of love and care put into it. The small things really can add up and as a result your work will have a completely different feel to it.

{2} Understand where we're coming from. You should dabble in anything that comes in contact with your line of work. Things like layout, composition, color theory, and typography might not be things you use in your day to day duties, but being able to understand the choice that designers make is important in helping you make better informed decision for your team. As a designer, I do my best to learn about sales, lead generation, marketing, and content strategy to help make my work easier to do and more well informed.

{3} Get nerdy with it.  Designers are nerds. We argue and debate about the smallest of details across the far reaches of the inter net. Everything from hamburger menus to mobile forms; we dig deep and learn as much as we can in order to improve our craft. By analyzing every aspect of our skill set, we're able to push the boundaries and constantly evolve our work flow to be as efficient as possible. Online there are plenty of blogs, pod casts, forums, and communities that talk about these things so there's no excuse. There's also nothing wrong with finding other like minded people to talk nerdy with about what you're passionate about. So get out there and hit up those meet ups and online boards! It'll make you better at whatever you do.

 {4} Find the right tool for the job. Along with design, another thing we love to talk about are the tools that help make our job easier. There's a tool for almost anything in the design world - from creating prototypes, to finding color schemes,  to designing websites, and even generating forms. As a marketer, you should be aware of what's out there, what's in the works, and what's being used - some of these tools will not only put you ahead of the game but they'll help you save time, money, and headaches down the line.

{5} Be creative. Our job as designers is to think outside the box to create compelling executions. Why do the thing everyone else is doing if there's a better way? As humans are bombarded with more and more digital junk every day, we have grown to ignore anything that isn't authentic or creative enough to get our attention. As a result, it's even more important to get creative and think of unique ways to capture the audience that we're going for.

http://blog.newscred.com/article/5-things-marketers-can-learn-from-designers/85e92f427f107d695d7c00b347af4f41